Eric leads brand marketing and digital strategy at Blue Ivy Partners. He has more than 25 years of experience working across a range of categories and brands. In the technology space, he has led engagements with large enterprises like GDIT, eBay, Waymo, PayPal and Yext, as well as niche solutions like Vindicia, Crowdkeep and Katabat (Finvi). Prior to founding Commonal, his consultancy, and joining the Blue Ivy team, Eric was Chief Client Officer at REQ, an agency with significant government and public sector technology business.